Job Description

Jackson wants to pay you to shop... for media. That's right. We are seeking a Media Buyer to join our agency team in Greenville, SC. In this role, you would work with multiple national B2B clients, managing campaigns with a mix of roughly 75% digital media and 25% traditional media and campaign budgets ranging from $100,000 to $1,000,000+. If you can do all that AND deal with the blank stares you'll inevitably get when explaining to your friends and family what you do for work-well, you just might be the person for the job. The ideal candidate will have 2+ years of media or marketing experience, though a candidate with less experience but a desire to learn and grow within the media department may still be considered. The Media Buyer (MB) supports the Media & Analytics Director (MAD) with managing media buys, preparing media plans or media proposals, and administrative tasks required to carry out assigned media functions. The MB supports the MAD with research, planning and placement of media projects, and establishing relationships with all media reps and internal team members. The MB is expected to conduct him/herself in a highly professional manner with clients, co-workers and vendors, providing excellent, courteous customer service and expertise. General Purpose: Support client media needs through analysis, negotiation, placement and management of both digital and traditional media buys. Essential Functions:

• Professionally manage media plans, budgets, project deadlines and all aspects of assigned media accounts
• Manage in-house digital media buys (social, search, and other self-serve digital media platforms) including implementation, optimizations and pacing
• Create and maintain media paperwork including insertion orders
• Update media schedules in Advantage and client-facing media documents
• Update media plans and internal budget/performance tracking spreadsheets
• Compile media data, analyze key performance indicators and pull insights in reports for assigned accounts
• Assist MAD in media planning functions by providing research obtained through reviewing media kits, calling media outlets, or compiling data into a report
• Establish rapport and maintain working relationships with external media partners/suppliers
• Negotiate rates and/or make-goods for media with external partners
• Help to maintain media contact database and all resource/media files
• Maintain awareness and record of rate changes and frequency discounts from media vendors
• Contribute to the profitability of the media department and the overall growth of the agency
• Adhere to all agency guidelines described in the company manual
• Prioritize internal customer service by serving co-workers as if they were our clients
• Commit to continuous professional growth by increasing knowledge and enhancing professional skills through reading, courses and seminars

Knowledge/Skills/Abilities Required:

• Bachelor's degree in advertising, marketing, communications, or other related field
• Minimum 2 years of media experience, including directly managing search and social campaigns
• Excellent interpersonal and communication skills (written and verbal)
• Strong attention to detail in all aspects of the job
• Ability to multi-task and effectively track many moving parts
• Ability to problem solve and think critically- using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Pro-active and open communication skills
• Ability to read and comprehend instructions, correspondence, and memos
• Ability to effectively present information in one-on-one and small group situations to clients and other Associates of the organization
• Strong computer skills, including proficiency in MS Outlook, Word, Excel, and PowerPoint
• Organizational and critical thinking skills
• Work efficiently under stress
• Proactive, resourceful, strong team player
• Commitment to Company Values

Preferred:

• Prior Agency experience
• Experience with media buying software (Strata, Advantage or SmartPlus)
• Experience with self-service DSPs
• Experience with Google Tag Manager
• Certifications with Google Ads, Meta, and/or other digital media platforms

Travel Requirements • Minimal, less than 10% Reporting to this Position: • n/a Physical Demands While performing the duties of this position, the Associate is occasionally required to move about the office, use computers, phone, video conferencing and other general office equipment. The Associate must occasionally lift up to 20 pounds. Work Environment This position is performed on-site at JACKSON in a climate-controlled office environment. The noise level in the work environment is usually moderate. General sign-off: The Associate is expected to adhere to all company policies. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. Jackson Marketing Group

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